A Marketplace Built to Serve the People Who Serve Everyone Else

Hospitality is a unique industry.

It's made up of people who spend their lives serving others. Anticipating needs. Solving problems quietly. Absorbing chaos so guests can have a great experience and never see what went wrong behind the scenes.

But when restaurants themselves need help, especially behind the scenes, the experience is often the opposite.

Buying equipment is confusing. Pricing is opaque. Support is fragmented. And when something breaks, operators are left chasing vendors, dealers, manufacturers, freight companies, and service techs just to keep the kitchen running.

For an industry built on hospitality, the systems that support it show very little of it.

That is the gap Backhouse was built to close.

Backhouse is a marketplace designed not just for restaurants, but in service of them.

Most marketplaces focus on listings, transactions, and fees. Backhouse focuses on outcomes. Keeping kitchens running. Making decisions easier. Letting operators stay focused on their guests instead of procurement problems.

Restaurants do not need more options. They need ownership.

When a piece of equipment goes down, the hard part is not finding a replacement. The hard part is figuring out who is responsible.

So Backhouse acts as a single point of accountability. We coordinate vendors, manufacturers, freight, and replacements on behalf of the operator. Even when the issue is not technically ours, we stay involved until it is resolved.

Because in restaurants, downtime is not an inconvenience. It is lost revenue, stressed teams, and compromised service.

Speed matters. Context matters more.

A fryer down on a Friday night is not the same as a planned equipment upgrade. An ice machine failure is not a ticket in a queue. It is an emergency.

Backhouse prioritizes requests based on operational impact, not submission order. Urgent issues are treated urgently. Planning requests get thoughtful attention. Every interaction is grounded in an understanding of how restaurants actually operate.

This is not generic customer support. It is restaurant native support.

Buying equipment should not feel adversarial.

Restaurants should not have to decipher confusing line items, question hidden fees, or negotiate against unclear incentives just to get what they need. Backhouse presents clear pricing and handles coordination behind the scenes. Sourcing. Comparing. Supporting from request to delivery.

One partner. One process. No runaround.

Restaurants deliver hospitality every day. Backhouse is built to return it.

That means proactive communication instead of silence. Practical solutions instead of policy debates. Making things right when something goes wrong. Remembering specs, preferences, and past decisions so the next purchase is easier than the last.

Not because it is flashy, but because it respects the people doing the hardest work in the industry.

The future of restaurant commerce is not browsing. It is delegation.

Backhouse is not trying to be a bigger catalog. We are building an agentic commerce platform that acts on behalf of restaurants, not just in front of them.

Tell us what you need.
We do the work.
We stay accountable.

For an industry that spends its life serving everyone else, it is time the infrastructure serving it did the same.